TRAK Data is a direct mail and digital marketing agency that helps brands maximize growth and improve profitability through advanced data-driven targeting solutions.
Focused on optimizing direct to consumer campaigns with machine learning and targeting analytics, we deliver improved performance across all online and offline channels including direct mail, email, and digital. Our clients consistently see reduced campaign costs and increased revenue, as well as seamless campaign management and execution.
Data-driven strategies and activation across all channels. Through our direct data access and media partnerships, we have the platform to get your audience where you need it. Match target audiences 1:1 for direct mail, email, digital display, mobile, social, and TV omni-channel programs.
Cross-Channel Campaigns: Connect your custom prospect audiences 1:1 across all media channels for an omnichannel customer experience.
Audience Onboarding: Match your offline customer data online across all media including DSPs/DMPs for full integration.
Data Monetization: Upload your owned 1st party or self-reported data with our trusted, privacy-compliant matching capabilities to link or share your data.
Campaign execution and measurement
Turn-key solutions with preferred partner access across all channels for seamless and efficient campaigns. From data acquisition, targeting, physical campaign execution including offline printing and delivery, through to full measurement and reporting.
Strategic Services: Fully managed, data-driven campaigns designed for continuous optimization.
Campaign Execution and Measurement: Turn-key account management, campaign execution including direct mail and digital, and full measurement including engagement, response, and conversation through point of sale.