With a combined 20 years of experience in the consumer data, targeting analytics, and advertising space, we are so excited to say we have finally come together to launch TRAK Data Inc., an agency designed to maximize campaign performance by putting data at the center of every decision.
We’ve partnered with leading consumer data providers, ad tech and measurement companies, and execution and fulfillment teams to build the most effective and cost-efficient solutions that transform businesses and drive measured results. With data scientists and millions of data pieces directly in house, we’re constantly building and improving to continue to provide our clients access to leading edge techniques ahead of the curve.
Check out our blog for entries from our Co-Founders, analysts, marketers, and the entire team! We will be sharing everything from women in business (tech!), campaign testing methodology, modelling best practices, R vs Alteryx (why we love R), and how we continue to improve all direct to consumer campaigns, especially campaigns including direct mail, by leveraging unique targeting technologies and machine learning with access to national consumer data at unmatched scale.
Looking forward to connecting with you!